Monday, August 29, 2011

Should You Make Money Online With One Website Or Several?

There's a common problem faced by new and experienced internet marketers. After reading a ton of information on internet marketing, the majority are confused as to what they should do for their online business.

Many will believe that creating 5 websites to make money is better than relying on 1 website. This seems like common sense but in fact, it is very wrong. Who said earning a lot of money requires common sense? If so, the majority of people would be rich and not the other way round.

If you want to succeed online you need to focus on 1 website. At least until it becomes very successful. There are several reasons for this.

1. Focus Never mind having several websites. Even if you create 2 websites, it's very hard to make both of them excellent and start making a good number of sales. It's much easier to focus on 1 website.

More and more people are saying that multi-tasking actually decreases the quality of results. This is exactly what you're doing when you're working on several websites at the same time.

2. Not enough time If you have many websites, you will need to upload several pieces of content to each of them. When something goes wrong with one of the websites, it is unlikely that you'll know instantly because you have so many sites to deal with.

Basically you don't have enough time to work on several projects unless you hire a team.

3. Results Imagine what would happen if you focused all your efforts on a 1 website instead of 3? You would achieve your goals at least 3 times as fast.

As soon as your website launches, you can put all your effort into making it an authority site. This is how successful entrepreneurs run businesses.

Unless you have an experienced team that you can rely on, you won't be able to produce more than one good website while dealing with many different things at the same time.

A lot of work is required when creating a website. If you make a list of tasks that you need to build a website to sell a product, you'll know that you need a lot more time than you initially thought.

Here are the tasks required for a typical site selling an eBook:

* Creating the front-end product

* Getting graphics developed

* Writing the sales letter

* Creating an offer for the exit pop-up page

* Configuring your autoresponder for subscribers and buyers list andwriting follow up messages

* Creating a product for the up-sell

* Creating a sales letter for the up-sell

* Creating an affiliate page with marketing tools

* Marketing your product by writing articles, pay per click, banner advertisement, contacting affiliate partners, etc.

Look at each of these tasks. They are all essential if you want your online business to succeed. Each of these tasks requires a lot of dedicated work. Creating a website to sell an eBook or service will take you 2 months if you're not familiar with the work.

Bear in mind that I've left out relatively simple tasks from the list which can take up several more hours of your time such as setting up the exit pop-up script, creating the download page and putting up your privacy policy and disclaimer page.

This is one of the reasons why a lot of internet marketers fail to make money online. They don't see the big picture of what is required to create an online business.

They get distracted by following product launches, buying new information products and browsing in forums. These distractions will delay their progress in launching their site and soon they would lose interest with the project and want to focus on other things.

This happens every day. Marketers will have an idea that they are passionate about but after several months they will want to do something else. This is why making money online is so hard.

The entrepreneur has several options they can take to fix this:

1. Block out all distractions This is common sense. If you stop reading forums, stop reading emails on the latest promotions and turn off your Skype etc…you can get your project done a lot quicker.

However, this is easier said than done. It takes a lot of self discipline.

2. Leave out some tasks You can still launch your new product or service by having only a few follow up messages to your subscribers and customers, eliminating the exit pop-up offer, removing the up-sell and not having an affiliate system in place with promotion tools.

This will give you the bare minimum for a product site but you'll be leaving a lot of money on the table. It is proven that the bulk of the money made with an online business is in the up-sell and by having a good relationship with your list.

Leaving out these important tasks is the same as not picking up money from the floor when you see it.

3. Outsource This is the most common route entrepreneurs take when they launch a new product site. They will outsource a lot of the process to a company or individual so that they can free up their time to do tasks that they enjoy such as promoting the business.

This is an ideal alternative to doing the work yourself but it is costly. Unless you are very confident that your product will sell and you will make a lot of money in the back-end, outsourcing can be a bad investment.

A mistake that a lot of entrepreneurs make is hiring the cheapest ghostwriter or freelancer that they can find. They would look for a 40 page eBook to be written for $300 or a sales letter for $200. The fact is, you won't get good quality work for this kind of price.

Companies and individuals, who know they can deliver quality, will spend time in doing the work for you and charge what they are worth. Outsourcing your online business to a company will cost you over a thousand dollars easily. But you will receive a quality product that you can sell.

The quickest way to succeed online is to create a product or service to and your business as a market leader. You'll need to make the website complete with an affiliate program and up-sells. Doing this with 2 or more websites at the same time is out of the question.

If you can afford the money, consider outsourcing your online
business including the product creation. This will free up your time, ensure you have a quality sales funnel and allow you to focus on marketing your business.






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For more tips on how to promote your online business and increase sales, visit information product creation . To hire professionals to create your own best selling information
products, visit:
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- Alan Cheng, Elite Ghostwriters.

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Why So Many People Have Tried Dating And Are Still Alone

Let's face it; we all want to find our special someone. Even on a "No Strings Attached" dating site, I am looking for a regular girlfriend.

Unfortunately, too many people involved in the Dating Game are hurting their chances of success, before they even go on that first date.

I will give you an example or two.

One lady I knew a few years back had been single for years. Her older sister thought she and I would be a good match, so the older sister played matchmaker. I agreed to at least give the younger sister a chance, so I tried to set up our first date. But, I never actually got the chance to go out with my friend's little sister.

Why? You might be surprised.

The younger sister would only agree to go out on a first date with me, IF I promised to marry her!!!

I would not make that kind of promise. Sure, I was looking for a wife, but I was not going to commit to marriage with a woman with whom I had never been on a date!

I still see the younger sister's profile in Yahoo Personals every time I look in her hometown to see who is available. We are actually 15 years down the road. I have been in a few relationships, including one marriage, and yet she is still looking for her next husband.

There was another lady for whom I was very fond, and I really wanted to date. But her deal was that she would not agree to a date, unless I would agree to date her for several months.

I did not even know whether I would like her after our first date, let alone like her enough to date her for several months based on a commitment made before I got to know her. (She is also still looking for a boyfriend on Yahoo Personals, as well.)

Put yourself in my shoes. If you were to go out with me, you may decide after the first date that we are not compatible. So why would you want to commit to several months worth of dates or even marriage prior to your first date with me? You wouldn't, would you?

"No Strings Attached" is the only way to date, if you ask me.
We should have the freedom to go on a date, without having to commit ourselves to anything beyond that first date. We should feel that we have the freedom to say no. If we don't work together as a couple, there should be no expectation to drag it out for months with no positive end in sight.

We should all have the freedom to choose if we want to go on a second date, a third date, or even a twentieth date.

We should only seek marriage because we both want to be married to each other. We should not ever feel obligated to marriage on a first date or third.

So here I am. I don't want to lie to you. My personal integrity will not allow me to lie to you.

But, if you want me to agree to multiple dates or marriage before we go on our first date, then the only way that you and I will ever go out is if I let my integrity fall by the wayside.

The only commitment I can make to you is that if I like you, we can go out twice. If we continue to mutually like one another, then maybe we can go out on a third date. And maybe some day, we will decide that we would be a good pair in marriage.

And if this is not acceptable to you, then I might have to throw my personal integrity out the window, and lie to you, just so I can go on that first date with you to see if we could be a good match.

If you don't want guys to lie to you about the future, then don't ask them to commit to something that no person in their right mind will commit to before the first date!
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Copyright (c) 2008-2011 Lance Metzger
NSA Dating Site

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Lance Metzger writes about relationships, offline and online dating. Our no-strings-attached dating site has become a popular online adult dating destination, due to its large membership base of people looking for relationships of all kinds. Learn more at: http://www.nsadatingsite.com/


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Dating Rules Explained: How to Turn Your Date Into a Relationship


How adults behave on a date depends more on their intentions towards the other person than it does on other factors. For instance, a man who really likes a woman is going to behave differently towards her than he would a woman he is only casually interested in. Sometimes, it is hard to know the difference.

If you really like a guy, you may not be paying attention to his body language, the inflection of his voice as he speaks, or the tone of voice in which he is speaking, and so might miss some of the non verbal cues that would otherwise clue you in to what he is thinking, and how he views you. Does he view you as a potential partner, or a potential bed partner?

We all know the dating rules, or at least enough of them to know what to do and what not to do on a date. However, if you are dating for real, some of those rules don't apply. The rules for dating were largely established a few decades ago to make it easier for people to date, and figure out how to behave towards each other when they had no idea how dating between a man and a woman is supposed to work.

When you date for real, as in you are looking for a lasting connection with a man, rather than a fleeting infatuation, you are more likely to put yourself out there, be more honest and more direct than you would be normally. The interesting side effect of such blatant courage is that the man you are showing your real self to is blown away by your honesty and will probably respond in kind. A real relationship is not based on mind games or attempts at power plays or control.

If you begin your association with communication, honesty, and forthrightness, the chances are good that that will be the basis for the dynamic of your relationship. If you or he goes the other way, and depends upon a list of antiquated guidelines to look to for correct behavior, the relationship will never really get off the ground because neither of you will ever really get to know the other person.

It's not about being polite, its about being you, the real you.

What happens a lot of times is that a woman will meet a man that she likes or who fits all of her idealistic relationship criteria: he is successful, he is good looking, intelligent, has a nice body, etc.....then she will try to figure out what he wants in a woman, and she will mold her personality to fit into what she THINKS he wants. Then what happens?

He is still not having a relationship with her. He is having a relationship with the woman he thinks she is. But she will soon grow tired of this game, and he will eventually notice that she is unhappy but will be unable to figure out why.

Dating for real is scary because it means that you have to let the other person in. You have to let them see who you really are in order to start something. Just as you need to see who he really is. You need to fight through the nice clothes, and the fancy car, and the sexy voice, down to who he is on the inside.

It's a long, arduous frustrating journey, but at the end of all that, guess what you will have? You will have a bond with a man who knows you don't look like Tyra Banks in the morning when you wake up, but loves you anyway.

So many men are looking for good women, and so many women are looking for good men, and they are all around us all the time. They are lonely and confused and have a few dings and scratches, or even a humdinger of a dent, but with a little care and patience, and honesty, they could be good for us.

What we put into a relationship is what we get out of a relationship. If you're dating for real, be yourself. If he takes off, he is not the one for you. That's all it is.

This is life. We are going to be rejected. It happens. But don't shy away from being yourself for fear of rejection.

The hypothetical man in the above story just wanted a woman to be with who he could share his time and his life with. If she had
been authentic with him from the beginning, things would have been different.

Be Real. That is the only dating rule you really need to follow.

Copyright (c) 2009-2011 RoseMary Alberts
NSA Dating Site

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RoseMary Alberts lives in Florida and has a lifetime of dating experiences in her rear view mirror. As a young 50-year-old, she enjoyed the single life through most of her twenties and for the last ten years, since the death of her late husband. For online dating, visit: http://www.nsadatingsite.com/


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Sunday, August 28, 2011

The Merry-go-round Of Conventional Medicine!

I'm not here to scare you but to try and get you to think before you act on that medical treatment.

Will the medication really help? Are there safer alternatives?

Prescription and OTC (over-the-counter) drugs that man has created and decided has all the answers to human ailments are sadly creating a world of more illness and disease all by themselves! Getting worse daily!

The "The merry-go-round of medicine starts with on Medication"!

Let's start with the most often prescribed treatment of today for high blood pressure aka hypertension!

You go in for a check up and are told you have high blood pressure. Here begins the merry-go-round.

Maybe you do and maybe you don't really have high blood pressure since the normals have been lowered so much in the last few years that what use to be normal is now considered high?

The one blood pressure prescription usually starts the merry-go-round in your prescription life!

Most common BP treatment used; One pill to cause the blood vessels to open up, thereby speeding up the heart, which is dangerous in itself. A second medication is then prescribed to slow the heart down. The slowing down of the blood flow causes the body to retain fluid creating swelling throughout the body, most often the lower limbs (legs, feet and ankles). That bring on a third prescription to remove the fluid in the body, called a water pill or diuretic. Diuretics remove minerals and vitamins the body needs to function creating problems with vital organs as well as decimating the immune system making you a magnet for any virus or bacteria around you...

That loss of nutrients in turn causes dizziness, weakness, and even headaches in a large number taking it. Loss of those nutrients most often raises cholesterol levels and then the doctor feels he/she must give a prescription for lowering cholesterol.
Cholesterol
lowering drugs are famous for further decimating the nutrient system creating bone and joint pain along with the other symptoms that are then diagnosed most often as arthritis and more prescriptions are written.
Before I forget; blood pressure lowering drugs create impotence in men and loss of libido in women.

There exists your merry-go-round of medications that lead to more serious problems the longer you stay on the merry-go-round.

You now have four medications for one health issue and those that lead to more serious problems further along, such as heart attack and/or stroke, which lowering blood pressure and or cholesterol is suppose to prevent?

Second BP treatment in conventional medicine: Another class of hypertension drugs called beta blockers, which most often cause depression, hallucinations, insomnia, liver and kidney damage. This too creates circulatory problems that will result in swelling, loss of nutrients, etc. activating more prescriptions listed above, so continues the merry-go-round.

If you smoke, have any kind of respiratory problems, such as asthma, allergies then the beta blocker is even more dangerous making for not a lot of wellness in my book.

Sadly all those drugs and your blood pressure could still remain high, as it does in fifty percent of those taking all those drugs.

So what have they accomplished? Nothing except setting yourself up for more serious health problems and early death!

This is just the tip of the iceberg with prescription and OTC drug treatments that the body is not designed to accept as natural, so it is forced to react in ways that can and do kill people minute by minute...

That same scenario is played out hourly with a multitude of other perceived health problems through out most of
the world and don't even ask me about the cancer treatments out there in traditional medicine. It would almost require a book to write about the horrific side effects and deaths occurring from chemotherapy and radiation. Those treatment success figures are; deaths from the chemotherapy and radiation treatment 60% and living through the treatments 40%. I don't find that very comforting!

Doesn't it make more sense to try natural herbal/mineral treatments that the body recognizes as normal and natural and can work within the body to reverse the problems in about 80% of those who choose alternative treatment... I like 80% versus 40% better health odds myself!

Think about it before accepting manmade drugs for your health problem! I daily watch people successfully using herbs and minerals for treating and getting healthy all without the side effects of chemical medicine… I only see alternative medicine fail when people shop around and take an imbalance of herbs and minerals… Healing will only happen if you don't shop and try more than necessary! “Too much of a good thing is just as bad as a bad thing!”
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Check out any alternative health practitioner and stick with that person’s recommendations!

*** Author Lena Sanchez, a retired Medical Office Nurse and Medical Office Consultant, took charge of her life in 1992 found healthy drug-free alternatives and your health pain relief
from a multitude of health issues. Now committed to helping others do the same by educating on actually treating illness and disease rather than masking symptoms.


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Stomach Dangers Being Ignored!


The FDA just made it official: PPI (proton pump inhibitor) medication, one of the most popular drugs on the market, could be more dangerous than we thought.

I would bet that if you know any people, you know someone who is taking a PPI. Nexium, Prilosec, Prevasid, etc… These heartburn and acid reflux drugs often provide relief, but that relief can cost a patient a very steep price in the form of increased health risks and possible heart
failure.

These mediations shut down some of the stomach’s acid producing pumps, which may seem like a great idea if you suffer from heartburn or acid reflux, but in reality is a dangerous way to control those conditions.

Why?

First; Contrary to what you are told or believe, stomach acids are not there to make your life miserable they're
very essential for digesting food and when stopped producing digestion suffers.

Second; Stomach acids perform other important tasks, such as protecting your stomach from C-diff (Clostridium difficile), a bacterium that can trigger severe digestive inflammation and diarrhea as well as other bacteria.

Stomach acid is actually your friend not your enemy!

PPI medications have become the enemy! Some time back the FDA added a warning that hypomagnesemia (a dangerous magnesium deficiency) may occur in patients who take PPI drugs daily for three months to one year. This mineral is absolutely necessary for your heart to function!

The warning only addresses the extremes. That is: extreme use of the drug and extreme magnesium deficiency, when in actuality any use of more than 7 days is a danger.

If you read the insert accompanying the prescription it tells you that the product should not be used longer than 7 days. The drug companies know what will happen!

But the FDA isn't admitting; Hypomagnesemia doesn't develop overnight. They are saying, eight months of PPI use, your magnesium level doesn't suddenly drop off the table. WRONG!

This is a HUGE issue for every PPI user, because even a gradual or small drop in your magnesium level can have negative health consequences.

Magnesium helps heart muscles relax, reduces blood pressure, helps control homocysteine, reduces risk of cognitive decline, essential in growing healthy bones and plays a key role in healthy DNA production.

Magnesium also helps maintain normal insulin levels.
Deplete magnesium levels and you lose one of your key defenses against type 2 diabetes.

Please share this e-mail with anyone you know who suffers from chronic heartburn or acid reflux -- because chances are they're on a PPI (or will be given one soon). And they need a GENUINE warning about the true risks of depleted mineral levels.

But PPIs are not the only option. There are safe
alternatives that don't put you at risk for more serious issues down the road. Read
Your Amazing Ecosystem” to further learn about the needs and how it affects yourImmune System.

**Author Lena Sanchez, a retired Medical Office Nurse and Medical Office Consultant, took charge of her life in 1992 found healthy drug-free http://www.blogger.com/img/blank.gifalternatives and pain relief from a multitude of health issues. Now committed to helping others do the same by educating on actually treating illness and disease rather than masking symptoms.


Stomach Dangers Being Ignored!
© by Lena Sanchez

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3 Bacterial Vaginosis Remedies You Can Start Using Today

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Bacterial vaginosis is the most common vaginal infection, so
it's no surprise that there are hundreds of different bacterial
vaginosis remedies out there for you to try.

But having too many options is a problem in itself. You obviously
want the one treatment that will give you the best results. But
unfortunately different treatments work differently for different
women, so it helps to know a handful of the best treatments that
other women have tried and tested FOR you.

Another thing you ought to keep in mind is that one treatment
alone usually just doesn't cut it, especially if you have had
bacterial vaginosis for a while. Your best bet is to use a
combination of different bacterial vaginosis remedies, each
remedy supplementing the other through a different mode of
action.

So in this article I'll be telling you about 3 different
bacterial vaginosis remedies that you should be using together in
COMBINATION. And this isn't any old random combination, it's
one that REAL WOMEN have used time and time again with an
excellent rate of success.

So here's your list of...

3 Powerful Bacterial Vaginosis Remedies

BV Remedy #1: Hydrogen Peroxide

This is a very powerful treatment indeed. Hydrogen peroxide is a
substance that is naturally present inside every healthy vagina.
Good bacteria inside your vagina naturally produce hydrogen
peroxide in order to kill off the bad bacteria. For this reason,
hydrogen peroxide is one of the few bactericidal remedies that
kills ONLY the bad bacteria and leaves the good ones alone.
That's why hydrogen peroxide is so effective. Here's how to use
it.

Take 1/4 cup (60 ml) of 3% hydrogen peroxide and mix it with 1/4
cup of water (preferably distilled). Apply as a douche 1 to 2
times per day, for 3 days (maximum 5 days). This gives most women
IMMEDIATE relief from the bad smells and excess vaginal
discharge.

As effective as hydrogen peroxide is in the immediate sense, its
effects don't last very long for most women, not when you use it
on its own. That's where the folic acid and acidophilus comes
in.

BV Remedy #2: Acidophilus

One strain of good bacteria inside your vagina is called
lactobacillus acidophilus. You can take acidophilus tablets to
increase the number of good bacteria inside your vagina. If you
don't like tablets, you can also take natural unpasteurized
yogurts that contain live strains of acidophilus bacteria.

Once the hydrogen peroxide has killed off the bad bacteria, you
can take acidophilus to help replenish the colony of good
bacteria inside your vagina. These good bacteria then release
more hydrogen peroxide naturally. They also release other
chemicals such as lactic acid, which kill off more of the bad
bacteria and prevent them from growing back.

Acidophilus doesn't work very well on its own, because it isn't
very good at killing off the overgrown bad bacteria that you get
in bacterial vaginosis. But when used in combination with
hydrogen peroxide, its effects have been shown to be extremely
powerful.

Acidophilus tablets and yogurts can be used both orally and
vaginally. Studies have shown the oral route to provide longer
lasting results, whereas the vaginal route produces more
immediate results.

The Oral Route...

Take 2-3 acidophilus pills orally for at least 1 month. Or take
150ml natural unpasteurized yogurt containing live acidophilus
twice daily for at least 1 month.

The Vaginal Route...

Insert one vaginal acidophilus suppository AFTER each hydrogen
peroxide douche. Or apply unpasteurized yogurt containing live
acidophilus bacteria liberally inside your vagina using an
applicator or spoon. Do this at night AFTER your hydrogen
peroxide douche, and be sure to wear a non-deodorized pad to
avoid soiling your underwear. The vaginal route is to be used for
no longer than 7 consecutive days.

BV Remedy #3: Folic Acid

Folic acid is the icing on the cake here. It uses a whole
different approach and is thought to help cure BV by modulating
and strengthening the immune system. Sure, it CAN be used on its
own to help cure BV, but it is best used in combination with
other more direct bacterial vaginosis remedies like the two
mentioned above.

A number of scientific studies have demonstrated that women who
take folic acid, or have a high intake of folate in their diet,
are far less likely to get bacterial vaginosis. The exact mode of
action of folic acid is uncertain, but it can certainly be
attributed at least partially to the effect it has on
strengthening your immune system.

I advise you to take 800 micrograms in 2 divided doses every day.
So that's 400 micrograms twice a day. The recommended daily
allowance for non-pregnant women is 400 micrograms per day, but I
have found that taking a higher dose helps in the short term for
boosting the immune system to help cure BV. And don't worry,
it's perfectly safe to take 800 micrograms per day. Thhttp://www.blogger.com/img/blank.gife
extra-cautious, safe upper limit is 1,000 micrograms per day.

Women who take these 3 bacterial vaginosis remedies - hydrogen
peroxide, acidophilus and folic acid in combination have been
found to permanently cure their BV far more often than when they
use any one or two of the treatments alone.

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So why not get started today? If you have been suffering http://www.blogger.com/img/blank.giffrom
BV, then you owe it to yourself to take action right now. For
more information and a more comprehensive guide on how to cure
your bacterial vaginosis permanently, visit
http://endago.net/HomeRemediesForBacterialVaginosis/



Copyright (c) 2011 Louise Endago
Endago.net


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The Cookie Diet... Really?

In the last few years, I've noticed that more people are beginning to embrace the idea that weight loss involves making healthy food choices and lifestyle changes. This comes as welcome news to myself and all of the other dietitians out there who have been trying to promote that very idea for years. But then, another fad diet emerges which starts to cast doubt, and those who have been trying to escape the dieting mentality once and for all begin to wonder if this new plan may just be the one that finally works…..enter the Cookie Diet!

The Cookie Diet is not a new diet or new concept for that matter, but lately it's been getting some attention. It was originally created in 1975 by Dr. Sanford Siegel, a Miami physician who made this diet available to his patients for many years.

The diet premise is fairly straightforward and simple: Eat one low calorie meal a day and 6 pre-packaged cookies purchased at the doctors office for a cost of approximately $56 per week. The cookies have added protein and fiber. People on the Cookie Diet are also supposed to take supplemental vitamins and minerals to prevent any nutritional inadequacies.

Several years ago the website, www.CookieDiet.com was launched. The website was a huge success and then the "cookies" started to become available in stores like GNC or Walgreens. Other "cookie diets" with similar products have now emerged. Throw in a few celebrity endorsements and you have another fad diet on the rise.

The popularity of this or any quick fix diet is not surprising. With the promise of minimal effort and great results, who wouldn't want lose weight by eating cookies? After all, cookies are generally a forbidden food in most weight loss diet plans.

But now for the reality check. The low calorie meal prescribed (fish or skinless chicken with a vegetable) plus the 6 cookies are going to provide 1000 calories or less per day. Can the average person lose weight that way? Of course! Can the average person be healthfully sustained on a diet of 1000 calories or less a day? No. Quick weight loss on very low calorie diets can be unsafe and cause other health problems such as electrolyte imbalances or gallstones.

Weight loss plans that center around a specific food or supplement are hard to stay on for any length of time. Even if the cookies taste really good, most people will quickly tire of eating the same food day after day. When the diet has been abandoned (like its predecessors), what has the dieter learned about making meaningful behavioral change to help them maintain a healthy weight? Probably not very much.

Unfortunately, fad diets do little more than misinform the public and keep the dieting mentality alive. Here are a few pointers to help you spot and avoid the fad diets that are long on promises but short on results:

* Eating plans that suggest elimination of entire groups of foods or elimination of many foods
* Eating plans that are too regimented or have too many http://www.blogger.com/img/blank.gif"rules"
* Diet plans that emphasize supplements or products that take the place of food
* Eating plans that restrict calories below basal metabolic needs (usually less that 1200 calories per day)

There are no quick fixes for people who are trying to lose weight. It takes time, it takes diligence, and it requires change in behaviors that eventually emerge into positive eating and lifestyle habits. Eat well, be well and enjoy a variety of healthy foods!

© 2011, Gretchen Scalpi, RD, CDE. Publication rights granted to all venues so long as article and by-line are reprinted intact and all links are made live.
call 845-831-7258 to schedule your half hour complimentary wellness coaching session.


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The Powerful Antioxidant You Cannot Eat Or Drink


Have you ever taken a bite out of an apple and then set it down for a while?

What happens?

The inner part of the apple will start to turn from a nice yellow to a gross-looking brown. And if you leave it sitting there long enough, and the apple will eventually rot - fast. This is called oxidative damage. Electrons within the apple are getting ripped out by the air.

Here's the scary part: The same thing is happening to your body…right now. Unlike the apple, your body has natural defenses against oxidative damage, which is why you don't turn into a pile of dead mush within a few hours after being born.

However, these natural defenses wear down and begin losing the battle after a certain period of time.

Here's another question for you: When did you start feeling "old?" What's the age when you notice men and women around you start getting wrinkles and thinning hair?

If you said in the early 40s, there's a very good reason. At approximately 42-43 years of age, the human body begins losing the battle against oxidative damage and begins to wrinkle and rot just like an apple after you take a bite out of it.

But there is hope. You can use the power of antioxidants to battle this free radical damage. I'm sure you've heard the advice to eat fresh fruits and vegetables because of their antioxidant content but there's another powerful antioxidant which has nothing to do with food or drink:

Deep breathing.

Believe it or not, easy deep breathing is an antioxidant which helps prevent free radical damage. This means deep breathing is not just good for you on the inside...but you'll end up looking better on the outside as well.

And you didn't have to eat or drink anything.

But the health benefits of deep breathing don't end there. In fact, very few people understand just how powerful this practice can be...because they don't know how to do it.

Here are the secrets:

1. Place one hand on your belly and the other hand on your chest.

2. Begin breathing through your nose, and your goal is to feel the breath move your lower hand, while the hand on your chest remains still. This way, you activate your diaphragm when you breathe. Unless you do this, you're taking normal shallow breaths and will not get the antioxidant effect.

3. Take ten slow breaths and focus on filling your belly and entire torso from the bottom up. Even though your lungs are much smaller than your entire upper body, imagining they're bigger helps increase the power of this exercise.

Practice this for a few minutes every day, and an amazing thing will happen. You will develop the practice of breathing like this all the time, so you don't even have to think about it. When this happens, you'll notice you have more energy, you'll feel more relaxed, and yes you will look better in the mirror.
http://www.blogger.com/img/blank.gif

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Nate Rifkin is the author of the book Internal Power Yoga. On his
website, you can get free instant access to an easy exercise for
purging your sadness away while simultaneously filling your body
with confidence, with zero positive thinking required:
http://TheSecretLifeChangingExercise.com/



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Bestsellers eBooks Download

Healing And Hope After A Broken Heart


Many of the women who seek my guidance as a relationship coach are suffering from a broken heart. Sometimes their heart is still freshly bruised; other times they tell me stories of past romantic traumas they have never recovered from.

I remember the first time my heart was broken like it was yesterday. His name was Dennis McCormick and he was sexy, funny, wise and for my 16 year old tender heart he was IT. I was young but it sure didn’t feel like puppy love to me. I was head over heels.

We were together as a couple for only a few months and were really just getting to the good part as far as I was concerned. Past the initial awkwardness and beginning to have a routine as a couple when suddenly he stopped calling. This happened right in the middle of a school holiday so I didn’t have a convenient way to run into him. I called, no response. Agony. Then school started up again and I was anxious to confront him on his bad behavior or at least be reassured that he had simply been hanging out with his guy friends.

I caught a glimpse of him walking into the cafeteria on that day and much to my dismay in that same picture frame was another girl holding onto his arm! I don’t remember much of what he said when he moseyed by my table acting like it was no big deal. Somewhere between seeing her next to him, and his opening his mouth to speak, my heart had started to break.

I was hurt and angry of course. How could he! How dare he! The loss was so multi-faceted as to be excruciating. I had lost a boyfriend I loved and a dream of our future. Then there was the humiliation and shame I felt for having been such a fool. On top of that what was I going to do now? Had I ruined my reputation irreparably? Would I be forever labeled a LOSER!

A broken heart usually brings with it this sort of messy mix.

I wept and whined for a few weeks and licked my wounds. Within a couple of months I had a new boyfriend and to the entire world looked like I had moved on with grace. Not true. During one of my crying fits the pain felt so bad that I had made myself a promise that I would never ever allow myself to be in this situation again. If I could be so stupid as to fall in love with a guy who would treat me so badly I sure as hell could be smart and never open my heart again.

I am here to tell you I held true to that promise for over 20 years. I did find love again. The very next boyfriend I had was a great guy. He was good looking, fun, kind and he was crazy about me. We stayed together for quite awhile too. I loved him as I did other men after him. I loved them, but I never fully opened my heart to them. I stayed protected and secure behind the shield I had put over my heart so it would never be broken again. I kept my heart safe, but the consequences of this I learned is that a safe heart is also a lonely heart.

If you are suffering from a broken heart or still carrying a shield over you heart as I did there is another way of healing that I eventually learned. There was a moment in my life when I decided to open my heart fully again. I decided I wanted to have the full experience of life and so let go of my fears and opened my heart.

My heart got broken again. This time though instead of hiding myself away I allowed myself to feel the pain and go through the process of healing by loving myself and being honest with myself. Love is always a two way street and I knew then that part of the brokenness had come because we were not right for each other. I learned that loving someone is not enough to make a relationship last. I also learned that I COULD recover and after the pain had subsided come out the other side with new insights and awareness that I couldn’t have gotten any other way.

The paradox of healthfully healing from a broken heart is to allow yourself to feel it without allowing yourself to get lost in the drama. Take your attention off the other person and put it on yourself. Feel the true feelings of anger and hurt. Scream, shout and find a good shoulder to cry on.

Then slowly bring your attention and your heart back to the present. Take time to practice some excellent self-care with an extra dose of self-love. Do things you enjoy with family and friends. Then, when you are ready, take a look at what you have learned. What was your part in the experience? Were there red flags you missed? Is there something you could have done differently? If so don’t beat up on yourself, make some changes in your thinking and behavior. Take in the learning and use it to move forward with the kind of wisdom that only comes from experience. When you do this, your heart will be ready to be open and to confidently invite someone new into your life.

© 2011, Kat Knecht. All rights reserved. Reprints welcome so long as the article and byline are printed intact with all links made live.

Kat Kehres Knecht is your no-nonsense fairy godmother and relationship coach who will guide you through the land of soul mate romance. Visit her website at http://relationshipcoaching.com to get free relationship advice. While you are there schedule a free consultation to hear what she has to say about becoming a powerful and confident woman who is willing to co-create a deeply romantic and soul-fulfilling relationship with a man.

Wal-Mart Has Everything You Need Including Your Next Dating Prospect


The difficulty of adult dating was brought home to me the other
day.

My 20-year-old nephew came to live with me and my kids, until he can get on his own two feet financially. His hometown - my hometown is really small... providing little opportunity to someone looking to get started in life on the right foot.

He spends his days looking for a job, and now and again, he will slip out in the evening time.

I never really gave much thought about his evening time getaways. He is an adult - he can do what he wants to do with his own time.

But by chance, I asked him the other evening if he had gone to that bar that allows 18-year-old's to enter. He said he had not. He explained that he did not feel comfortable enough with finding his way around town, to be able to find the bar without getting lost.

A bit surprised, I asked him where he went on Friday night...

His answer was even more surprising...

He was going out to meet girls his own age... Starting conversations in convenience stores, restaurants, and WAL-MART!!! Until now, I knew that you could find anything you ever wanted at Wal-Mart... I just never stopped to think of it as a place to
meet new women... ;-)

I have to give him credit for creativeness...

My nephew is at that somewhat awkward age - after high school and before he has turned 21. He is also in a new place, where he does not know his way around town, and in a town where he does not know anyone but our family and our small circle of friends, all of whom are at least ten years older and with children.

I do the online dating thing, but to my knowledge, he is not exploring the prospects for online dating in our town... And even if he did, although we are in a bigger town than the one he came from, we are still living in a mid-sized town with limited dating possibilities. I know this is true, because even though I find people to date in the town I live in - through online dating sites - I frequently date people from nearby small towns as well.

His mother - my sister - having been a single mother for most of the last ten years seems to have taught my nephew the importance of starting conversations to lead to that next date. His mother has not had Internet access since she and my nephew's dad were divorced. So while I was exploring the big beautiful world of online dating, she was still dating the old-fashioned way.

Ten years down the road, my sister has found a replacement for her first husband and now she has a new baby at home, nineteen years younger than her first child. I tease her that she finally got her kid raised and out of the house, and now she has to do it all over again...

At first I thought that until my nephew gets into a regular job, a regular church, and a regular daily routine, I suspected that it will be somewhat difficult for him in the dating world. But then again, maybe not... He actually already has a list of phone numbers he has acquired on his evening time adventures...

In this day and age, many people think of online dating as the quickest and most economical way to find someone worth spending their time... But as my nephew has reminded me... There was a time before the Internet, and those dating techniques used before the Internet age actually still work today...

So the next time you are out on the town and you meet http://www.blogger.com/img/blank.gifsomeone who strikes your fancy, walk up to them and say Hi. Show interest and it could lead to a phone number. Finally, with a phone number in hand, follow up. You never know where that phone call might take you and your heart's interest...

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Lance Metzger writes about relationships, offline and online dating. Our no-strings-attached dating site has become a popular online adult dating destination, due to its large membership base of people looking for relationships of all kinds.
Learn more


Copyright (c) 2009-2011 Lance Metzger
NSA Dating Site

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Bestsellers eBooks Download

96.5% Tested Low For This Critical Health Altering Substance




For over a century, iodine has been hailed as the element
necessary for your thyroid hormone production. And clearly, that's crucial to our health.

What is shocking is that one doctor tested more than 4,000 of his patient’s iodine level and a 96.5% tested low for this critical substance.

However, there's so much more to iodine than just thyroid hormone productions.

Without enough iodine, balancing your hormonal or endocrine system it becomes impossible to be healthy, The reproductive – hormone producing – and thyroid systems are directly linked and must be treated in tandem to achieve healing. That health altering fact is not even on the radar with conventional medicine.

Iodine, a mineral, contains potent antibacterial, antiparasitic, antiviral, and even anticancer properties.

While good iodine levels help fight back against cancer,lowered iodine levels provide fertile ground for cancer to begin in your many different hormonally sensitive tissues;tissues of the prostate, thyroid, breast, uterus, and ovaries.

During the early 1900's, there was a high prevalence of goiter - enlarged thyroid - in states bordering the Great Lakes, aka as the 'Goiter Belt’. Based on the outcome of Research done at that time, including studies performed by the state of Michigan, iodine clearly decreased the goiter problem.

Thus, in the 1920's, iodine was added to salt. Soon, the rest of the United States quickly adopted this cost-effective policy of adding iodine to salt to prevent thyroid enlargement.

And although the addition of iodine to the salt supply did lessen the prevalence of thyroid tumors both in the U.S. and worldwide, it is inadequate to supply your body's full need for iodine.

Iodized salt is a poor source of the compound iodide,because it is not very bioavailable for the body.Clickto learn about table salt.

Additionally, due to poor farming techniques, deficiencies of iodine and lacking other minerals in the soil have increased. Obviously, crops grown in iodine-deficient
soil will lack iodine.

And iodine deficiency is not only due to inadequate intake.

Click

_indicating_problem.htm and take a look at symptoms and if you have 3 or more symptoms on one list you can bet you have a thyroid problem. There is also a link on that page to do a home thyroid test that is the most accurate, since blood thyroid testing is wrong more than 70% of the time.
What is so weird is that whether it is hypothyroidism or hyperthyroidism the treatment is very near the same. Balance the thyroid and symptoms disappear health improves and in those with tumors, they shrink.

Iodine being a mineral is significant in knowing how healthy or ill you will be. It is a known fact if you are deficient in iodine you are in many other minerals and this will adversely affect your health, now or later! Learn about the ABC”s of minerals to understand why!

Wishing you a very healthy life!

© by Lena Sanchez

** Author Lena Sanchez, a retired Medical Office Nurse and Medical Office Consultant, took charge of her life in 1992 found healthy drug-free alternatives and pain relief from a multitude of health issues. Now committed to helping others do the same by educating on actually treating illness and disease rather than masking symptoms.

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Tips For Building a Successful Long Distance Relationship




From time to time, life will hand you a twist, and you will be
required to move from one place to another - this can be the
result of a job transfer, leaving home to attend college, or any
of a number of other reasons. When you move from one town to
another, it is not always possible to bring your partner with
you, and this sometimes leads to the formation of a long distance
relationship (LDR).

I have to be honest, it takes a very special set of people to
engage in the long distance relationship successfully and for a
lengthy amount of time. The weaker among us may work to keep the
facade, while at the same time looking for companionship closer
to home. I will be honest, I am not suited to the long distance
relationship, but I have known people who were able to do it
successfully over a number of years.

When you have a long distance relationship, it is always good to maintain communication, whether it is through the phone, email or any other possible means. It can be a bit straining and expensive, but that is the only means that will keep the two of you together. These days with Voice Over IP (VOIP) telephone services, the cost of long distance phone services can be drastically reduced, but these services require the user to keep access to a high-speed internet access, in order to successfully utilize the services.

Partners should also maintain a high level of honesty and respect for each other. If you do not trust your partner, you will be kept awake wondering whom they are with and whether they are still faithful.

Do not ask your partner "who were you with?" or "what did you do?" There is a difference between genuine interest and suspicion, and the person whom you ask those questions can usually distinguish between the two motives.

Insecurity will poison and ultimately kill any relationship.

If you find yourself straying, or simply do not love your partner anymore, it is always best to come clean. Do not lie or pretend
that you are not going out with someone else. It may be seem more convenient to hide the truth, but if you try, you are just delaying the inevitable breakup.

When you decide to break the relationship, do not leave a message on the answering machine.

Understand if your partner is unable to return your calls immediately, or does not write that often. It may because of a new lifestyle or a pressing job.

It also helps to tell your partner what you did, how you are feeling and where you think the relationship is heading.

Make a habit of visiting each other when it is possible, especially during holidays. This helps break the gap that the distance is putting between you. Absence may make the heart grow fonder, but presence gives it strength. The hellos may seem odd and the goodbyes painful, but it gets easier with time.
Having supportive friends is also an added advantage. Some may think it is an absolute waste of time to maintain a long distance
relationship, while others will respect you for trying to hold the relationship together despite the distance.

A long distance relationship is just like any other relationship - the only difference is that you will have to work a little bit harder to stay together. If there is no reason to break up, head on.

Keep in mind that nothing comes in life comes on a silver platter. Relationships like anything else in life requires work to be successful. If you are committed to your significant other and him or her to you, then the long distance relationship is not
a bad thing. My brother was involved in a long-distance relationship for more than four years, while he and his current wife were working their way through college. It worked out well in his case, and it could work out well in your case also.

If you find yourself involved in a long distance relationship, you should use this article as a guide to help your relationship be successful in the end. You never really know what cards life is going to deal to you, so invest in what is important to you, and find the fulfillment you have always wanted to find in your own life.

----------------------------------------------------------
Lance Metzger writes about relationships, offline and online dating. Our no-strings-attached dating site has become a popular online adult dating destination, due to its large membership base of people looking for relationships of all kinds. Learn
more at: http://www.nsadatingsite.com/

Copyright (c) 2009-2011 Lance Metzger
NSA Dating Site
http://www.nsadatingsite.com
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Is That Scan Or X-ray Really Worth It?



The medical worlds own admission speaks better than I can! It's important to understand that many medical procedures are not an exact science, and this includes CT scans, which is touted as the ultimate word.

To establish the necessity of a heart scan Hopkins researchers reviewed 18-months of medical records for 2,000 subjects. Half of the group received a CT scan, while the other half received a standard checkup.

Subjects in the CT scan group were given more heart procedures, more follow-up tests, and more medications (primarily statins and aspirin) than subjects who didn't get scanned.

And what was the benefit of all that extra treatment?

Nothing but side effect dangers from the medications!

Rates of heart attacks, heart disease deaths and other cardiac events were the same in both groups.

Lead researcher, Dr. John W. McEvoy, told the Chicago Sun Times that CT testing in patients with low or intermediate risk of atherosclerosis doesn't appear to be useful, especially when excessive radiation exposure,unnecessary follow-up procedures, and drugs with unhealthy side effects become part of the package.

Chest X-rays and Lung Cancer

A study done of 264 lung cancer patients it was found that 25% of lung cancer patients had negative chest x-rays within the prior year to be diagnosed. Is that
good? Not if you are the lung cancer patient.

CT Cancer Detecting Seriously Flawed

In the case of CT scans for lung cancer, this new study showed that radiologists reviewing images of the same patient taken just minutes apart found substantial
"changes" in the tumors, in some cases noting they had gotten up to 31 percent bigger or 23 percent smaller.

Yes, that is minutes apart showing changes and doctor’s make life altering changes in treatment based on those flawed scans! How is that for inconsistent? As the study's lead author pointed out in
Reuters,
changes of up to 10 percent can happen simply because of expected variations in the imaging tests, which is a large discrepancy considering many oncologists rely on these tests to make treatment decisions. Further, what this means is that lung
cancer patients may be exposing themselves to the risks of the CT scan for nothing, as if the test result is unreliable, indicating a tumor has grown when it really has not, or vice versa, the test was a waste.
http://www.blogger.com/img/blank.gif
Becoming aware of the risks of medical scans is part of becoming a smart consumer and knowing your health care options. With that in mind, the
UC Berkeley Wellness Letter offers some good suggestions for questions you should ask
before undergoing a CT scan!

There are dangers in testing, so think twice before undergoing
any scan or x-ray!http://www.blogger.com/img/blank.gif

© by Lena Sanchez

** Author Lena Sanchez, a retired Medical Office Nurse
and Medical Office Consultant, took charge of her life
in 1992 found healthy drug-free alternatives and pain
relief from a multitude of health issues. Now committed
to helping others do the same by educating on actually
treating illness and disease rather than masking symptoms.
-----------------------------------------------------------------------------------

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Mediterraneans Face Obesity Despite Their Famous Diet

Mediterraneans Face Obesity Despite Their Famous Diet

Just when it seems like many Americans have begun to embrace the Mediterranean diet for its health benefits, people in the Mediterranean countries are abandoning the traditional way of eating in favor of the "American" diet. Italy, Spain and Greece are now experiencing the obesity epidemic first hand, with Italy having the highest percentage of obese people in Europe today. In Italy and Greece, people today eat roughly four times more meat than they did 40-50 years ago. As people have increased their income during this time period, they have added more meat to their diet, and moved away from the plant-based Mediterranean diet.

These countries have seen an increase in fast food availability and along with this are the marketing and promotion of junk food to their children. An estimated 36% of 12 to 16 year old Italian children are now considered overweight or obese. It seems that Italy’s young people favor fast foods, while ignoring the traditional diet. They are also spending more time in front of the television and are less physically active, like their American counterparts.

It’s really unfortunate that the people of the Mediterranean are abandoning a style of eating that has so much going for it. It’s a plan that has many health benefits, is easy to maintain, and does not skimp on taste or leave you feeling deprived. Highlights of this eating plan include:

* Generous amounts of fruits and vegetables to provide an abundance of vitamins and minerals not found in other types of food.
* High fiber from whole grains, vegetables, fruit, legumes, nuts and seeds.
* Low sugar because fresh fruit is the basis for most desserts in this eating plan.
* Omega 3 fatty acids from salmon and sardines incorporated on a regular basis.
* Increased satiety from olive oil used in cooking and on foods.
* Reduced risk for pre-diabetes, diabetes or insulin resistance due to healthier food choices.
* Versatility for people with or without health issues.
* Plant based foods that provide a wide variety of antioxidants.
* Simple, whole foods rather than highly processed, sodium laden foods.
* Resveratrol and flavinoids from the regular use of wine, which helps increase good cholesterol and prevent blood clotting.

Over the years, the Mediterranean diet has been much studied. The diet, in part, accounts for the longevity and good health found in the people of generations past. Now, for the first time in decades, today’s children may very well have a shorter lifespan, and more chronic health problems than their parents or grandparents. This represents a massive shift in the overall health and longevity of people in just three generations. This trend is predicted in many countries worldwide where obesity rates are climbing at an alarming rate. So although Americans are still considered the fattest people on the planet, it looks like other countries are, sadly, catching up.


© 2011, Gretchen Scalpi, RD, CDE.

Gretchen Scalpi is a Registered Dietitian, author, consultant and health coach. Gretchen has worked one on one with hundreds of clients in her own private nutrition practice since 2002. If you would like to work with Gretchen as an online coach please visit http://www.nutritionxpert.com/nutrition-wellness-coaching or call 845-831-7258 to schedule your half hour complimentary wellness coaching session.
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Who Else Wants to Know How-To Write an Effective Advertisement?



Webmasters struggle everyday with the question of how they should advertise their website. There are so many advertising venues; it is hard to know which is the right venue or the right combination of advertising venues.

The answer to this question is actually simple. The right venues are the ones that allow you to earn enough sales from the placement of your advertisement to make a profit. Your advertisement should earn more money for you than it cost for you to buy the advertisement.


Choose Your Words Carefully

"If it takes a lot of words to say what you have in mind - give it more thought." --- Dennis Roth

With advertising of any type, you must learn to choose your words carefully.

Most online advertising is in the form of a classified ad. With a newspaper, you can choose any size of advertisement to communicate your message to readers. The newspaper charges you based on the number of words in your classified ad.

Online, you don't get the option of buying additional words. Instead, you buy an ad, and the publisher tells you how many words or characters you are allowed to use in your advertisement.

Here is how the different search advertising options break down:

ExactSeek.com through the ISEDN.org network:

Headline Length: 30 characters

Description: 100 characters

Google Adwords through Google.com:

Headline Length: 25 characters

Description first line: 35 characters

Description second line: 35 characters

Overture.com through the Yahoo network:

Headline Length: 40 characters

Description: 190 characters


As you can see from these numbers, you generally do not have that much space to tell your story so you need to select words that best tell your story, using as few words as possible.

Most products or services cannot be sold in just a few words so your goal should be to get people to your website and let your website do the selling.

On your website, you can tell your story in the way it needs to be told. Your website can also answer all of the questions that the reader might have about your products or services.


Choosing The Right Formula For Your Advertising

In your own mind, you might think that people need to know all of your credentials. But, advertising should not be viewed as a "brag fest". People do not care what you have done; they only care about what you can do for them.

So tell them how you can help them and give them a reason to visit your website for more information.

If you understand why your customers buy your products and services, then you can answer their questions and help them solve any problem they might have.

If you can solve their problems, they will buy what you are selling.


Pre-Qualify Your Visitors

If you are engaged in PPC (Pay-Per-Click) advertising, you definitely need to pre-qualify your visitors in your advertising. Why pay for people to visit your website if they are not likely to buy what you are selling?

If you are engaged in selling wholesale products to retailers, why would you want to pay for visitors people whose sole intention is to buy one of what you are selling at retail prices? You wouldn't, would you?

Provide enough detail in your advertisement to help people make an informed judgement as to whether you can actually help them accomplish what they want to accomplish.

Give your prospect enough information to skip your advertisement, if he or she will not benefit from your offer.

Even if you are using other types of advertising like pay-for-inclusion, you will still want to pre-qualify your visitors, because if you don't, it will skew your website conversion numbers. Too many unqualified visitors to your website might give you the erroneous idea that your sales copy is not performing as well as it should.


Use Power Words In Your Advertising

"Let thy speech be short, comprehending much in a few words." --- Aprocrypha

Copywriters are always talking about "power words" or "power phrases". These are word combinations that influence the reader to take an action.

One example of using power words in your copy is to substitute the word "children" for the word "kids". Parents are more influenced by the reference to children than they are by the reference to kids.

"Guaranteed" is another power word. It gives your reader an added incentive to buy what you are selling. Prospects take comfort in the idea that if they discover later that they have made a bad decision, they can always get their money back.

"Proven" is another power word. It tells your reader that you can back up what you are saying with "proof". Your prospect can see "scientific" or empirical "evidence" that you are telling the "truth". These are more power words for the person who is paying attention.

Power words attract attention, spur reader curiosity and compel readers to take the action that you want them to take.


Pay More Attention To Your Headline

The 25 to 40 characters that are available to you for your headline are the most important part of your advertisement, hands down.

On most websites, the headline is in bold print. The truth is your prospect will not see your description at all, if their attention is not captured first by your headline.

"Speak properly, and in as few words as you can, but always plainly; for the end of speech is not ostentation, but to be understood." --- William Penn


Test and Track Your Results

If you do not take the time or effort to track your advertising, you will never know what is, or is not, working for you.

Set up different landing pages for your ads to determine which ads are producing results and which ads are failing to deliver on their promise.

This one step will save you more money than you can imagine. It will allow you to dump the dogs and build upon your successes.


Shades Of Gray

Ad tracking will enable you to pinpoint the effect of the slightest changes in wording and presentation.

Changing one word in your headline or description could make the difference between selling one unit and selling 500 units, but without a tracking system that might never be apparent.

Let's compare two headlines:

* Read Our Wealth Tips,

* Read Our Wealth Secrets.

Which of these two headlines is more compelling to you?

Do you see how much of a difference one word can make in your copy?

Play around with your copy to find text that is more likely to compel your reader to visit your website.

The words you use in your copy can make all of the difference in the world.


Stand Above Your Competition

The PPC advertising companies are going to hate me for telling you this, but you don't need top placement in their search advertising results, if your ad is written better than the ads of your competitors.

The company with the most compelling headline is going to draw the attention of the reader. It's not uncommon for the advertisement in position five or six to get the click because of a compelling headline and an attention grabbing description.

Fortunately for you, most of your competitors probably do not understand how to write an effective advertisement. This will allow you to quickly jump to the head of the class without spending more money for those higher spots in the PPC bidding process.


Start Small and Take Care With Your Advertising Budget

When you are testing new advertising copy, you should http://www.blogger.com/img/blank.gif start small. You don't want to spend $1 a click in a pay-per-click advertising venue, using an advertisement that hasn'thttp://www.blogger.com/img/blank.gif been tested or proven successful. To do othttp://www.blogger.com/img/blank.gifherwise is a waste of valuable resources.

Google Adwords and Yahoo's Overture systems both require you to start your bidding at five cents a click.http://www.blogger.com/img/blank.gif

http://www.blogger.com/img/blank.gif
At http://www.7search.com , you can buy advertising for as little as one cent per click.

At http://www.ExactSeek.com, the founding member of the ISEDN (http://www.isedn.org/), you can build an ad around a specific keyword phrase for as little as $12 per quarter or $36 per year. Your ad is then displayed through more than 200 ISEDN member websites.


After You Have Mastered The Art Of Advertising...

After you have mastered the art and science of advertising, you will learn the most important lesson of all.

All venues can produce exceptional results, if you have written a compelling and effective advertisement.

When you write effective advertising copy, you will be able to convert anyone's traffic into sales.

Copyright (c) 2006-2011 Bill Platt

Yes You Can Judge a Book By Its Cover: Blog Design Considerations



Many of us have an almost childlike desire to have ideas judged
on their own merits rather than on their presentation. We imagine
it would be nice if every idea could be heard out for the
validity of its claims instead of judged by the merits or flaws
of the messenger. But in practice, none of us actually believes
this. When is the last time you actually appreciated the look of
a spinning .gif? Has Comic Sans font actually ever made you stop
and look more closely at an article? Can you honestly say that a
mingled mash of very bright colors doesn't put you off of a
website?

All right, so these are perhaps extreme examples, but they do
illustrate the point that appearance is still considered
important. And not all examples are so cut and dried; sometimes
the text is just too small and poorly-spaced to read properly,
the lack of pictures makes a site too text-dense, the color tone
is just subtly off in a way that looks unpleasant and drives off
potential readers or all the images and videos are on the front
page, making it take excessively long to load.

Paying attention to appearance and to some basic web and blog
design elements can make the visit to your blog more enjoyable
for your audience and help you retain those vital traffic
numbers.

First, the Background

The website your blog is on should adhere to some basic web
design principles. After all, you don't want people to click
away from an unappealing site before they get to your
life-changing content, do you?

First, pick a reasonable color scheme. Sharply contrasting tones
are a good start. Black text on a white background is highly
visible, if a bit dull, and can be seen as a reliable standby.
Background colors should be in shades complimentary to the
primary tones. Consider the default settings of the WordPress
site, for example. The primary fields are white, with other
colors in grays and pale blues that compliment the overall look
but still subtly convey a sense of where everything is. Important
functions such as social media sharing tabs, links and scroll
bars are in more vivid blues to easily set them apart.

Keep special touches to a minimum. Simple effects are nice, such
as a straightforward and brief fade-in for your text. If, on the
other hand, every single word has to fly in letter by letter with
a cute sound effect, you may lose some audiences to impatience.
If you must include effects, make them simple and integrated
rather than attention grabbing. Also, keep sizes reasonably large
for ease of sight, but not so big they would require a lot of
scrolling on the average notebook computer.

Blog Design, Front and Center

There are many ways to organize the content of a blog, but, as
always, using a few best principles will help you get the most
out of your content.

First, remember that the goal of the blog is to convey
information. It cannot do that buried in back pages, so whether
your blog is the whole site or a part of a larger site, pertinent
information must be on the front page, prominently displayed. The
headlines should be links into the body of the articles, and of a
size that makes them easy to pay attention to without
overwhelming the page with absurdly large text.

One key is to make liberal use of the “more” function. Also
called a jumpcut, this is essentially a trick similar to the way
news shows keep peoples' attention throughout the broadcast. The
front page of the site should have a number of very small posts,
consisting of the blog headline, a few lines or a paragraph of
introductory text, and then a tab that says “more,” “keep
reading” or something of that nature. The rest of the article
content is accessed behind this link.

The jumpcut is a good tool because it allows you to show a great
deal of content that is easy to browse. Use the newspaper-writing
trick of getting a short summary of your article out in front of
people so they can quickly decide which articles to follow.
Putting the whole article on the front page stretches it out
needlessly and makes it harder to scroll through and select
articles of quality, particularly for new readers coming to your
blog after it's been around a while.

Finally, make sure it's easy to navigate your blog content. Each
blog should be tagged by content, and there must be a panel to
navigate articles by tags. These tags are a great place to
integrate SEO keywords, by the way — choose tags that are
trending high in adwords if you can. There should be a best-of
panel showing favorite or highly popular blog posts as well as a
search function.

As ever, engage in good linking practices as well, with links to
other blogs that are relevant to the content you provide,
prominently-displayed but not particularly large. Keep it to five
or six links you feel are particularly relevant, with a short
summary on each.






---------------------------------------------------------------------
Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/

Copyright (c) 2011 Enzo F. Cesario
BrandSplat

SERIOUS HUMOR



I've known several morticians over the years. Without exception,
they've each had a rich sense of humor. The ability to laugh is
probably necessary in some professions, and those who work with
corpses likely head the list. Otherwise, how could they stand the
grief and pain felt by every family that walks through the door?

I once heard of mortician who liked to sign all his correspondence:
"Eventually yours." That gets right to the point.

Humor is something I can get serious about. It is nothing less than
an extravagant gift - to be frequently used and shared. It was the
late evangelist Billy Graham who said that "a keen sense of humor
helps us to overlook the unbecoming, understand the unconventional,
tolerate the unpleasant, overcome the unexpected and outlast the
unbearable." That's serious stuff.

In the summertime, I like to ride my 150cc scooter instead of
driving the car. I enjoy the breeze in my face and sometimes find
myself smiling for the pure joy of it as I zip along.

But my scooter has a major flaw. It was not made for uneven
surfaces. Its single, mushy shock absorber is almost useless as the
bike grinds and scrapes at every unexpected bump and hole in the
road.

A life without humor is no better at getting through life's bumps
and jolts than my scooter. It groans and complains at any
unanticipated obstacle thrown in the path. And there is plenty of
debris along the way. There will be obstacles in life's road at
every turn.

The problem is not that there are problems. There will always be
rocks in the way. And where there are no rocks, watch out for a
pothole. No one ever promised a smooth ride. As Katharine Hepburn
said, "Life is hard. After all, it kills you." Problems are not the
problem. It's that when we think the way should always be smooth,
every stone we hit feels like a personal assault.

We need resources to absorb life's shocks. And a good sense of humor
is one tool we can't live without. The ability to lighten up is
invaluable when we encounter teeth-rattling jolts. It helps us
"overlook the unbecoming, understand the unconventional, tolerate
the unpleasant, overcome the unexpected, and outlast the
unbearable." And it's just plain fun to carry along on the ride.

Maybe musician Corky Siegel got it right when he said, "Life is too
important to take seriously."


Steve Goodier